Beer competition brews as Heineken launches in Myanmar
Dutch giant Heineken opened its US$60 million brewery on 12 July, with its locally developed Regal Seven lager beer set to hit store shelves shortly.
The brewer will also face the unusual situation of competing against one of its own beers. It owns Tiger beer, but locally the beverage is produced by Myanmar Brewery under a contract renewed a few years ago.
Domestic beer consumption is relatively low, and brewers are keen on the long-term potential. However, Myanmar Brewery holds a significant market lead, and the market has recently tightened as Danish rival Carlsberg launched its brewery in May.
