Outlook bright for Thai products in CLMV markets
Thai products enjoy competitive advantages and high opportunities in CLMV markets owing to consumer trust in good image and high quality. The rapidly growing consumer markets of Cambodia, Laos, Myanmar and Vietnam – or CLMV – are becoming important places for exporters to pilot products before pursuing expansion to the broader 10-country ASEAN Economic Community and that is good news for Thai producers and exporters. The survey was conducted at the beginning of last quarter to gain insight into consumer perceptions of products from nine sources including local producers plus imports from eight markets – Australia and New Zealand, China, Europe, Japan, Singapore, South Korea, the United States and Thailand.