If we care about plastic waste, why won’t we stop drinking bottled water?
For all the innovation and choice that define the food and drink industries, if you want to make money, you could do a lot worse than bung some water in a bottle and flog it. A litre of tap water, the stuff we have ingeniously piped into our homes, costs less than half a penny. A litre of bottled water can cost well over a pound, especially for something fancy that has been sucked through a mountain.
Yet the bottled water market is more buoyant than ever, defying the plastics backlash inspired by stricken albatrosses on the BBC’s Blue Planet, and a broader, growing sense that something has to change.
Simon Usborne
