Japanese malls in Southeast Asia eye middle-class consumers
Japanese distributors have been opening shopping malls and department stores one after another to attract the increasing population of middle-income earners in Thailand, Malaysia and other major Southeast Asian countries.
Other foreign and local companies are also opening commercial facilities in those countries, although their economies are experiencing downturns in consumption due to the slowdown of the Chinese economy. To win the hearts of local consumers, Japanese shopping centres and department stores must try to differentiate themselves from the others.
