Top Myanmar retailer to launch e-wallet with Thai technology
As Myanmar has enjoyed a dramatic increase in the number of data users over the past three years, its leading retailer City Mart Holding Ltd plans to launch its first e-wallet service in mid-2017 with the support of T2P, a Thai FinTech company belonging to Benjachinda Holding. Win Win Tint, founder and managing director of CMHL, said in an exclusive interview that the firms recently signed a memorandum of understanding to form a joint venture. According to the pact, T2P will share its experience in developing both fintech and customer-loyalty programmes of the retailer by providing the technology to run its loyalty and online wallet platform. She said the joint venture’s first product would be City Rewards, a loyalty programme that will give customers various rewards when they shop at the retailer’s stores. Bundled together is an online wallet which users can use to make payments at its online and offline stores.
