Vietnamese among the most socially conscious consumers: global survey
Vietnamese consumers are the most socially-conscious among Southeast Asians, with 86 percent expressing their willingness to pay extra for products and services from firms which are committed to positive social and environmental impact, a new Nielsen survey found.
The survey also showed that consumers in Southeast Asia are the most willing globally to pay more for sustainable products and services.
Eight in 10 consumers in Southeast Asia prefer to buy socially responsible brands, compared to only 51 percent in Europe and 44 percent in North America, the survey found.
