Grab eyes Myanmar growth
Though the taxi-hailing service is still a relatively new concept in Myanmar, Grab, the leading ride-hailing firm in Southeast Asia, has revealed its ambitious target of attracting everyday taxi users in Yangon to book taxis through their app. Cheryl Goh, group vice president of marketing at Grab, said in an exclusive interview that there is a huge opportunity to introduce technology that can solve the problem of unreliable public transport. “Public transport infrastructure is still developing, and there can be more safe and reliable public transport options. At the same time, Myanmar is young and we believe open to sharing economy services,” she said. The firm launched its beta trial of taxi-hailing service in Myanmar on March 21.
