Tourism gears for China rising

Cambodia is working to develop more facilities for Chinese tourists, including an accreditation system for tourism establishments, as part of its “China-Ready” strategy announced in May. Tourism Ministry spokesman Tith Chantha said on October 20 that Chinese tourists present a huge opportunity for Cambodia’s tourism industry as the Asian giant’s population and income levels continue to rise. Speaking at the opening of the CamFood and CamHotel exhibitions in Phnom Penh, he said about 130 million Chinese go abroad each year and this number was expected to reach 200 million by 2020. The goal of the Kingdom’s China-Ready strategy is for Cambodia to attract 2 million of these Chinese tourists a year by 2020. “It is vital for Cambodia to act on the opportunity and potential of Chinese tourism and we have prepared our China-Ready strategy in order to attract Chinese to visit our country,” he said. “We are now trying to build the capacity of our hospitality services.”

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