Lecturers of a northern university will have to think twice before posting a message on online media. Offending posts may affect staff performance reviews and salary adjustments, according to university rules that came into effect on February 20. The rules describe the use of online media harmful to the university’s image as inappropriate behaviour, warning that staff engaging in such action shall not get more than a “fair” mark in performance evaluations, which determine salary increases. “Fair” marks for two consecutive years also mean staff risk losing their jobs. Critics have said the rules are an attempt to muzzle university lecturers, who sometimes speak up on social media to promote transparency at their institutes.