Virus bumps up the digital uptake rate

The proportion of so-called digital adopters and digital leaders in Thai businesses is expected to rise in the coming years as more than half of all businesses are gradually embracing digital transformation, according to a virtual business seminar held by the country’s largest mobile operator Advanced Info Service (AIS).

Digital adopters are defined as businesses that have a mature digital plan in regards to investment and innovation while digital leaders are those that have digital ingrained in their DNA.

Digital adopters currently account for 22% of total enterprises in Thailand and digital leaders make up 3%, compared to 23% and 5% globally, respectively, based on analysis by Deloitte, a global accounting and consulting firm.