Creativity vital to progress of society, economy: Adobe study
Adobe Systems, a US-based multinational computer-software company, sees strong growth in use of its Creative Cloud product in Asia-Pacific countries because the number of subscribers outside the United States grew almost 50 per cent as of end of the third quarter. The 46-per-cent year-on-year subscription growth outside the US was very significant and important, Mala Sharma, vice president and general manager of Creative Cloud Product, Marketing and Community at Adobe Systems Inc, said in a press conference with media from Japan and other Asia-Pacific countries. However, she declined to break down the number of users by country. Sharma showed new figures from the Adobe “State of Create Study”, which dug into what people think about creativity and its impact on business. The study found that globally 70 per cent of participants agreed that being creative was valuable to society, while 64 per cent said that same trait also contributed to the economy.
