Deal to revive coffee industry

A strategic agreement to develop the Buôn Ma Thuột coffee brand is expected to revive the country’s coffee industry, which needs to replace thousands of old, unproductive trees on farms in the Central Highlands province of Đắk Lắk. The agreement between Bình Điền Fertilizer Joint-Stock Company and Vinacafé Biên Hòa Joint-Stock Company, a member of the Masan Group Corp, was signed on Monday in the province in the run-up to the 6th Coffee Festival that will kick off in Buôn Ma Thuột City this weekend. It is expected to help local authorities create a high-quality, productive coffee-growing area in the province’s Êa Tu Commune.

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