Export optimism varies according to sector
Despite signs of a recovery in the export sector, Thai manufacturers and exporters have been encouraged to focus more on product development, brand recognition, and adding value to enhance competitiveness in global markets. For the rest of this year, exporters expect exchange-rate fluctuations will still be cause for concern, while oil prices will continue to rise. Some expect to benefit in the fourth quarter from the year-end festive season. However, they believe their longer-term strengths will include correct business strategies, value creation, innovation, and targeting the right markets. Exports of many products are expected to be stronger in the final quarter of the year after signs of recovery in August. In the food sector -agricultural products and processed foods – the value of exports this year is expected to grow by 5 per cent to US$17.1 billion, after increasing in the first eight months by 2 per cent year on year to $11.5 billion.
