Most wasted food perishes before it has even entered the consumer’s consciousness – between the farm and the supermarket shelf. A new initiative aims to change our food system by inspiring innovation and collaboration. The tragedy of food loss is best expressed in numbers: More than one-third of all food is spoiled or damaged before it reaches supermarket shelves. In South and Southeast Asia, around 59 per cent of produce never makes it to the dining table; and 795 million people do not have regular, reliable access to food. In short, the food supply system is ripe for disruption. To that end, non-profit sustainability consultancy Forum for the Future and partners unveiled the Global Food Logistics Innovations Map in Singapore last month. It is a directory listing cutting-edge solutions and services in a single, online resource from which food and logistics companies can pick the most relevant or useful ones to implement in their business processes in order to prevent food loss.