KBank targets middle-income earners for its insurance
Kasikornbank is adjusting its back-office processes and training branch employees to better explain and sell insurance products to middle-income earners. Kattiya Indaravijaya, president of KBank, said that the Office of Insurance Commission wants banks to educate customers about insurance products that are not deposit products. Kattiya said KBank aims to attract middle-income workers who are earning between Bt15,000 and Bt30,000 a month. As a result, KBank’s back-office processes must be adjusted and employees trained to comply with the business plan. She said that middle-income earners currently represent only 10 per cent of Kbank’s insurance customers due to its earlier focus on upper-income customers, people who earn at least Bt50,000 a month. She said that the bank intends to put much more effort into educating its employees about the importance of insurance to meet the requirements of the lower segment. The bank has to adjust how its employees sell insurance plans, she added.
