The Cửu Long (Mekong) Delta province of An Giang plans to take comprehensive steps including research, evaluation and application of advanced technologies to develop its own rice brand.
It targets that branded produce makes up 10 per cent of its rice exports by 2030.
In terms of volume, it targets exports of 45,000-50,000 tonnes of An Giang brand rice in 2025 and for this to rise to 100,000 tonnes in 2030.
The exports will focus on large and demanding markets like the US, the EU, Japan, South Korea, China and the Philippines.
The province also plans that by 2025, about 5,000 tonnes of An Giang brand rice will be sold at domestic super markets, traditional markets and popular tourism areas; and be served by restaurants and hotels in large cities like Hà Nội and HCM City. This will be increased to about 10,000 tonnes in 2030.
Viet Nam News