Better aim for online marketing
Engaging online content and more targeted social media outreach are major keys for commercial success in Cambodia, whose youthful population has been identified as the world’s most receptive to social media advertising and content, a market researcher said on November 3. Eelco Dijkhuizen, general manager of market research firm TNS Cambodia, said during a breakfast discussion hosted by EuroCham on November 3, that online connectivity was growing rapidly in Cambodia, with a third of the 15 million population and nearly half of all urban-dwellers now connected to the internet. He referred to the findings of a Kantar TNS study, Connected Life, which found that the average Cambodian consumer spends almost two hours a day on social media networks and visits an average of 3.4 platforms a week – accessing the online content almost entirely through their mobile device rather than computers. Given these trends, it is important for marketers to recognise their targeted audience, but also for them to understand how online users consume content on the internet, he said.